设计解读，东京2020奥运会发布火炬传递火炬和LOGO

东京2020奥运火炬接力LOGO

根据官方的介绍，LOGO将“燃烧的火炬”图形以三个长方形作几何化呈现，表达火焰的动态运动，“火焰”的红色渐变采用了日本传统浮世绘中经常使用于色彩渐变的“fuki bokashi”技术，将日本美学灌注到LOGO之中。

另外，LOGO采用的两种颜色皆来源于日本传统色彩：朱红色描绘能量，激情，情感和活力黄赭石暗示了广阔的土地或土地，共同营造日式节日的氛围感。

Tokyo 2020 Olympic Torch Relay Emblem

Tokyo 2020 Olympic Torch Relay Emblem is designed to act as a symbol for the Tokyo 2020 Olympic Torch Relay. As such, it also reflects the Tokyo 2020 emblem, presenting a consistent image across all Games activities and events.

The Tokyo 2020 Olympic Torch Relay emblem incorporates three rectangular shapes arranged to depict the dynamic flames of a torch. In addition, a “ukiyo-e“ woodblock printing technique known as “fukibokashi“ has been used to produce graduated tones across two colours. One of these – vermilion – produces an energetic, loving and passionate image, and is combined with ochraceous, reminiscent of the earth, to create a festive feeling evoking Japan as well as the effect of a flame.

The Olympic Torch

Tokyo 2020 invited participants to form a corporate community overseeing all activities from design to manufacturing. A selection panel met twice to evaluate designs against criteria that included design, performance of the lighting mechanism and consideration for sustainability.

The torch will be carried through Japan's rich scenery by many different torchbearers, and it is hoped it will “light our way to the future“. 

东京2020奥运会火炬

火炬设计的主要灵感来源于日本最有名的樱花，这大约是所有人对于日本的既有印象，为了配合日本的樱花季，东京2020奥运火炬传递也特地选在3月份开始，其中火炬上的樱花图案，也是提取自日本传统樱花纹样。火炬呈现出的颜色，被大赛组委会命名为“樱花金”。

特别值得一提的是在奥运火炬的制造材料中，有30%是再生铝来自当初用于东日本大地震后灾民所住的临时板房铝制窗框废料，体现了重建的心愿同时也寓意着“从灾难中开出的希望之花”。

Characteristics of the Olympic Torch

The torch bears the motif of a cherry blossom, Japan's most familiar and best-loved flower. With the arrival of the cherry blossom season in March 2020, the Olympic Torch will be integrated with the “Hope Lights Our Way“ concept of the Tokyo 2020 Olympic Torch Relay and will commence its journey across Japan.

Uniting tradition and modern technology, the shape of the torch resembles that of a Japanese traditional “Sakura-mon“ cherry blossom emblem. It was shaped into this form using the same aluminium extrusion technology used in the manufacture of Japan's famous bullet trains. It forms a seamless, single piece symbolising the Tokyo 2020 Olympic Torch Relay, created by fusing Japanese tradition and modern technology.

The manufacture of the torch embodies a passion for recovery and consideration for sustainability. Aluminium construction waste from temporary housing built in the aftermath of the Great East Japan Earthquake was used to create it, transforming materials that witnessed the rebuilding of shattered lives into a symbol of peace. This will convey to the world the extent to which the affected areas are recovering, one step at a time.

The Olympic Torch The Olympic Torch

The torch is also designed to depict the shape of a flame. The five flames generated from the petal unite at the centre of the torch, lighting the way with greater brilliance. A number of technological innovations have been deployed in the combustion section that lights the torch, including catalytic reaction. 

信息来源：东京奥运会官网、新浪体育、微博及网络