2020-01-10  750 分类:设计资讯




A city must have its own characteristics, its own culture, its own features, its own brands ... These comprehensive manifestations are to be reflected through a personalized logo. This is what we call a city logo.


——Wang Mengyou,a famous designer

—— 竞赛命题/ Proposition ——


In today's urban developement trends, an increasing number of metropolises have become international exchange centers for business, finance, and culture. But each city has its unique history, culture, geography, and regional characteristics, so how to show the unique characteristics of the city and make it become a window for the world to know the city, which is particularly significant. In addition, a proper city logo not only can intuitively highlight the city's cultural characteristics, break the barriers of communication, improve the city's popularity, but also can reflect the city's spiritual connotation and enhance people's sense of belonging to the city.


Jiaxing city is located in the northeast of Zhejiang province, bordering Shanghai on the east, Suzhou on the north, Huzhou on the west, and Hangzhou on the south, with a total land area of 4,223 square kilometers and a total maritime area of 1,523 square kilometers. It has a registered population of 3.604 million and a permanent population of 4.726 million. Under its jurisdiction are two districts Nanhu and Xiuzhou, three county-level cities Pinghu, Haining and Tongxiang, and two counties Jiashan and Haiyan. Jiaxing city enjoys a flat terrain, balanced development and harmonious folk customs. Boasting a civilization history of more than 7,000 years, a written history of more than 2,500 years, and a city history of more than 1,700 years, it is the place where the "red boat" of Chinese revolution set sail, the national nuclear power industry started, and the Qianjiang tide surged.



Jiaxing is where the Chinese revolutionary red boat set sail. In July 1921, the first congress of the Communist Party of China was held in Shanghai. After being interrupted by the harassment of Shanghai's French Concession, it was forced to be suspended and transferred to a painted boat in South Lake, Jiaxing. On this boat, the Party's first program and resolution was deliberated and adopted, and the central bureau, the party's leading body, was elected out. Since then, the communist party of China (CPC) was born. The red boat witnessed the great event in Chinese history and became the symbol of the start point of Chinese revolution.



Jiaxing is the cradle of Majiabang Culture. The Majiabang Cultural Site in the city has been more than 7000 years ago, which is a representative of the early Neolithic culture in the lower reaches of the Yangtze River and the Taihu Basin. During the Spring and Autumn Period and the Warring States Period, Jiaxing was the place where the state of Wu fought with the state of Yue. It was named as Youquan in Qin Dynasty, and then renamed as Jiaxing during the Three Kingdom Period. Among the 1,800 national-level celebrities recorded in the "Encyclopedia of China", Jiaxing accounted for more than 80 people; Zhejiang Province had a total of more than 2,800 scholars in the Qing Dynasty, and Jiaxing had 695 people. In modern times, Wang Guowei, Xu Zhimo, Shen Dehong, FONG TSE KA, Shiing Shen Chern, Louis Cha and other great masters emerged and Jiaxing had 51 academicians.


Jiaxing is at the forefront of the integration into Shanghai and the Yangtze River Delta. It follows the important instructions of "giving full play to geographical advantages, actively connecting with Shanghai, and actively participating in cooperation and exchanges in the Yangtze River Delta". It always remembers its mission to be a "bridgehead" of Shanghai, and seizes significant opportunities, including geographical advantage of being at the intersection of the three major national strategies of "Belt and Road", "Yangtze River Economic Belt" and "Yangtze River Delta regional integration development", having been approved to fully integrate with the Shanghai demonstration zone, and promotion of four major developments with the strength of the whole province. In addition, the province continuously improves infrastructure, technology innovation, industry platform, public service, ecological construction.


Jiaxing is one of the first places to promote urban-rural integration. It has actively implemented the overall urban and rural comprehensive reform in an innovative way, and firmly carried out the multiple planning integration policy and New Urbanization programs. The Province has attached importance to delicate planning, fine construction and systematical management, and actively yet prudently promote the comprehensive improvement of rural land. At the same time, it is committed to speeding up the equalization of public services between urban and rural areas and the process of balancing of incomes between urban and rural residents.

为进一步塑造嘉兴城市品牌,提升并传播嘉兴 “红船魂、国际范、运河情、江南韵”的嘉兴城市风貌特色,传承嘉兴城市文化,增强人民凝聚力和归属感。嘉兴市人民政府与国际竞赛品牌嫩鸟计划携手,共同发起2020年嘉兴市城市标识系统设计国际竞赛,竞赛以嘉兴市城市标识系统为目标,面向全球公开征集,并将国际目光聚焦嘉兴,助力嘉兴打造国际化品质江南水乡文化名城。

In order to further shape the Jiaxing city brand, enhance and spread the Jiaxing’ city characteristics of Jiaxing's "Red Boat" spirit, internationalization, canal complex and Jiangnan charms, inherit the Jiaxing urban culture, and enhance people's cohesion and sense of belonging, the Jiaxing Municipal People's Government and Young Bird Plan, an international competition brand, jointly launch the Jiaxing City Logo System Design Competition 2020. The competition is calling for entries for Jiaxing city logo system, aiming at attracting global attention to help Jiaxing become an international cultural city of Jiangnan Water Village.

—— 评委阵容/Jury Panel ——



There are four starring juries in Jiaxing City Logo System Design Competition 2020:

—— 设计要求/Design Challenges ——


1. 嘉兴市城市形象Logo(中、英组合,横竖版本)

2. 嘉兴市城市形象Logo的VI应用系统(包括:办公用品、服饰、徽章、雨伞等衍生及广告牌、橱窗展示等场景运用)

Jiaxing city logo system design competition 2020 requires as follows:

1. The drawings of Jiaxing city logo (bilingual version in both horizontal and vertical ways)

2. The VI application system of Jiaxing city logo (including applications of office supplies, clothing, badges, umbrellas and other derivatives, advertising boards, and window display)

—— 考核标准/Evaluation Criteria ——

1. 作品需彰显嘉兴城市精神,体现嘉兴城市形象;


3. 富有艺术性,具创新性、国际范,易于传播及延展;

4. 差异性强,辨识度高,有较强的视觉冲击力和感染力。

1. The work must reflect the Jiaxing city's spirit and the image;

2. The work shall fully convey the historical and cultural essence of Jiaxing city and reflect the city's characteristics of "Red Boat" spirit, internationalization, canal complex and Jiangnan charms;

3. The work shall be artistic, innovative and in international style, and it shall be easy to spread and extend;

4. The work shall be highly distinctive and highly recognizable, with strong visual appeal.

—— 作品提交/Submission Materials ——



-报名编号:位于图纸右上角。编号要求字体:Arial 字号:20;


2. 所有图纸排布不可超过2张A2图纸。提交格式统一为JPG,每张图纸大小不超过10MB。

3. 参赛方案需自行命名;作品图纸请按照“报名号-方案名称-01/02”格式命名文件。

4. 作品提交语言:中或英。


6. 所有图纸和文字说明在线提交时,请勿打包压缩,以免压缩失败或链接失效。

7. 作品需上传封面,封面为单张作品渲染图,大小为1024×768,72dpi,2MB以内。


1. A scheme shall be presented in two A2 sheets in a clear, vertical way and in readable format (with a 10mm page margin) and include following parts:

-Descriptive text within 300 words (except notes);

-Registration No. shall be put in the upper right corner of the sheets, in Arial 20pt font;

-The drawings should include the city logo and the VI visual recognition system application of the logo (in JPEG format, with a resolution no less than 72dpi, and notes of main color and auxiliary color codes in CMYK).

2. A maximum of three A2 sheets in JPG format (no larger than 10MB for each) can be submitted;

3. A scheme title shall be named; the scheme shall be saved in the "registration No. – scheme title – sheet No.1/No.2" format;

4. A scheme shall be submitted in English or Chinese;

5. A scheme must not include ANY PERSONAL INFORMATION (Name, Organization,School, etc.) that may give away your identity;

6. Please do not compress your files;

7. The cover must be submitted online which should be a rendering of your design work; it must be uploaded in the size of 1024×768 pixels, 72 dpi, less than 2MB.

(Please confirm to the above Entry Requirements; any entry that fails to follow these items may be disqualified.)

—— 参赛者要求/Eligibility ——




1. This competition is open to professional designers and students of all ages with industry-specific background or design enthusiasts across the world;

2. Each group (two members at most) shall submit only one entry;

3. Each participant has to register on our website; for any question, please visit our website.

—— 时间表/Timeline ——

1月07日   竞赛发布

3月06日   作品提交截止

3月12日   公布入围

3月18日   公布30强&开启大众投票

3月25日   大众投票截止

4月02日   3强及冠军公布

☞ 2020.01.07         Call forentries

☞ 2020.03.06         Submission deadline

☞ 2020.03.12         Release of shortlisted winners

☞ 2020.03.18         Release of Top 30 & Public voting open

☞ 2020.03.25          Public voting close

☞ 2020.04.02         Release of Top 3 and the Champion


Deadline for submission: March 6th , 2020 23:59 (GMT + 8)


All contents are subject to designverse official website

—— 奖项设置/Awards ——

★ 冠军奖金(1名):人民币80,000元(税前);获奖证书

★ 三强奖金(2名):人民币20,000元(税前);获奖证书

★ 三十强(27名):30强获奖证书。

★ 入围(数名):入围证书。

★ First Prize

1 winner; 80,000 RMB (pre-tax); Certificate of Honor

★ Second Prize

2 winners; 20,000 RMB each (pre-tax); Certificate of Honor

★ Top 30

27 winners; Certificate of Top 30 Honor

★ Shortlists

Certificate of Shortlist Honor

—— 报名方式/Registration ——



3.如有任何疑问,可以添加个人微信号:youngbirdplan 或进入官方网站进行咨询。

①Please register by logging into our website: www.designverse.com.cn

②For the latest information about this competition, please follow our official WeChat account: designverse设计宇宙 or our official Weibo account: @designverse设计宇宙;

③You can directly contact the competition team by adding YoungBirdPlan as one of your Wechat friends. We remain at your service here for any further questions you may have.

 —— 主办方/Organizers ——


Jiaxing Municipal People's Government

Young Bird Plan



Young Bird Plan

Founded in 2013 by Isa Ye, Young Bird Plan, is an international competition platform for global design talents. With three key elements, viz. fabrication, mentor’s guidance and interdisciplinary jury, it is fast becoming a leading voice in global design fields like urban design, architecture design, landscaping design, interior design, product design, logo design and fashion design.

On the one hand, the platform constantly connects and meets various demands from political, business, and academic circles and actively fill supply and demand gaps among designers, manufacturers, developers, urban operators and users. We are committed to design and innovation, and offering opportunities for creative minds around the world to participate in creation process, so as to propel the implementation of design projects and products focusing on urban spaces and life aesthetics. Besides, Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates. On the other hand, as one of the most influential design competition platforms around the world, we make every effort to create opportunities for young designers.

—— 版权申明/Copyright ——






In accordance with applicable laws and regulations, by participating in this competition, each Entrant irrevocably agrees to abide by the below statements about the copyrights for all submissions.

1. Statement of Originality

All submissions must be original, and each Entrant shall ensure that his/her entry does not infringe any third party’s rights, including patents, copyrights, trademarks, and so on. Otherwise, the Entrant will be disqualified from the competition, and the organizer will withdraw all the sponsorship money and materials and reserve the right to investigate and affix legal liability of infringement. All damages and losses arising therefrom shall be borne by the Entrant; and all the direct and indirect damages (including but not limited to attorney fees, legal fees, costs of preservation, appraisal costs, notarial fees, and so on) suffered by the organizer shall be compensated by the Entrant.

2. Statement of Consent

By submitting an entry, each entrant agrees to publicly display the works, and accepts the online selection process. And before uploading a submission, each Entrant must confirm that he/she has read and fully understands all of the clauses, and accepts them. The judging panel reserves the right to make a final decision on entry assessment and award list.

The detailed Official Rules of this competition will be published on the designverse website soon. Please read them carefully.